Make Insights Actionable
The Next Gen News 2 research identified critical gaps and opportunities for newsrooms to best adapt the habits and desires of younger news consumers. Now we want to help you move the research into action.
Toolkit
Our self-service toolkit provides a structured process for experimenting your way toward better serving Next Gen audiences. It won't tell you what to make. It will help you figure that out for yourself — in a way that is grounded in research, honest about your constraints, and designed to generate real learning rather than one-off guesses.
The first phase is now available. The subsequent phases will be released over the next three weeks.
Go to the Toolkit