Our research aims to better understand the future of news consumption in 2030. To achieve this goal, we interviewed young consumers from Nigeria, India, and the United States to identify the news needs and preferences of the next generation. To complement our field research, we also completed a thorough literature review and convened an Advisory Board of experts with a broad range of experience across media and technology to help us distil critical themes and factors that have, and are expected to continue shaping, the news industry.

Our research found that young people have a complex and evolving relationship with the news. They simultaneously understand the value that news can play in their lives but are often disinterested or frustrated with how it's being delivered to them.

Ultimately, we found an existing and growing gap between the news experience the next generation wants and what they're currently being provided with. We hope that news producers can use the insights that have been drawn from our research to bridge that gap and start building closer relationships with the next generation of news consumers today.

If you want more than just the summary of our research, download the full report for more insights, participant quotes, industry examples, and practical guidance.